Outpulse

Every lead fits your ICP — and comes with the context to close it

Try it free
The problem

99%

Source: cold email benchmark reporting — Whali, Backlinko, Saleshandy.

Generic outreach is dying.

That's how many cold emails get ignored. When leads arrive as raw records with no context, every email becomes a template. Templates get deleted.

How it works

Three steps from your homepage to leads worth chasing

  1. 01

    Reverse-engineer your ICP

    Drop in your URL. Outpulse reads your positioning, your buyers, and your price point, and builds your ideal customer profile automatically.

    Why it matters

    Most teams target who they think they sell to. Outpulse targets who you actually sell to. From your own evidence. No intake form.

  2. 02

    Crawl the open web for buying signals

    Forget databases refreshed months ago. Outpulse scans the live web for intent right now: new hires, fresh funding, tech-stack changes, expansion.

    Why it matters

    A database entry says a company exists. A buying signal says they're ready. You reach them inside the 60-day window while it's still true.

  3. 03

    Get ranked leads with proof packs

    Every lead arrives ranked by fit, with a proof pack: the specific, sourced evidence for why it made the cut.

    Why it matters

    Reps stop guessing who to call first. They stop faking “I saw your company…” openers. Personalization that's actually true.

The proof pack

Every lead comes with its receipts

A name in a spreadsheet tells you nothing. A proof pack tells you why this company, why now. Each signal sourced. Reps open with something true.

N

Northwind Analytics

northwind.com

Fit score92

Hiring

Posted 3 SDR roles in the last 21 days

ashbyhq.com/northwind

Funding

Raised a $12M Series A in March

techcrunch.com

Tech stack

Added Segment + Snowflake to their stack

stackshare.io

Versus the database

A database tells you a company exists. Outpulse tells you they're ready.

Outpulse
Live web
  • Discovered live, this week
  • Ranked by fit, with evidence
  • ICP pulled from your site
  • You reach them in the window
Apollo / ZoomInfoStatic database
  • Snapshot from months ago
  • Raw records, no context
  • Filters you set and hope
  • You reach them whenever
Who it's for

Built for teams that live or die by pipeline

  • B2B SaaS

    Fill the funnel with accounts actually shopping for what you build.

  • Agencies

    Hand clients leads with proof, not a CSV dump.

  • High-ticket services

    Fewer, sharper leads when every deal is worth chasing.

Pricing

Three tiers. One conversation.

Starter

Small lists.

$25/ mo

250 leads / month

  • Reverse-engineered ICP
  • Live web discovery
  • Verified emails via Bouncer
Most popular

Growth

Scaling teams.

$75/ mo

750 leads / month

  • Everything in Starter
  • Proof packs on every lead
  • Buying-signal ranking
  • BetterContact waterfall enrichment

Scale

High volume.

Custom

2,000 leads / month

  • Everything in Growth
  • Dedicated discovery throughput
  • Custom ICP tuning
  • Priority support
Talk to us
FAQ

Questions, answered straight

My reps spend more time researching leads than selling. Does this actually change that?
Yes. Every lead arrives with a proof pack: the hiring posts, funding rounds, and tech-stack changes that put the company on your list, each with a source link. The research is done before your reps see the lead. They open with something specific and true, not "I came across your company."
We already pay for Apollo. What's actually different here?
Apollo sells you a snapshot of a database that was last refreshed months ago. Outpulse skips the database. We crawl the live web on every search, so the company at the top of your list today is one that's hiring, fundraising, or shipping right now. Different data, different timing, different reason to reach out.
Half our cold emails bounce and our domain reputation is shot. How does this avoid that?
Two layers of verification before any email reaches you. BetterContact pulls the highest-confidence address per person across 20+ providers. Bouncer's SMTP probe confirms each one is real. You see verified, catch-all, or unknown on every lead, so reps know which to send and which to skip. Cleaner sends, fewer bounces, a domain reputation that holds.

The companies you should be emailing are showing signals right now.